12 Tips to Small Business Hiring

12 Tips to Small Business Hiring

Effective talent acquisition is a linchpin for small business hiring success. In this comprehensive guide to small business hiring, we will explore key strategies, tips, and discuss the common mistakes in hiring and how to avoid them. This will help small businesses seamlessly navigate the hiring process. Whether you’re refining job descriptions to conducting successful interviews, consider us your go-to resource.

Let us first discuss the basics.

Choosing between a full-time employee and a freelancer? What is right for your business? Both roles serve distinct purposes, and making the right choice is paramount to optimize resources. There is no point in hiring a freelancer for a job important enough to demand a full-time worker and vice versa would only result in wastage of resources. So, before we embark upon this hiring guide, it’s imperative to discern the nature of the role awaiting fulfillment.

TIP: “Opt for employees when resources are ample; for limited budgets or project-specific needs, freelancers are a strategic choice.”

On hiring someone as an employee, you can train, direct, and supervise them according to your vision. You wield control over their work hours, location, device usage, along with the pay they should be receiving. This individual works exclusively for your business.

On the flip side, hiring a freelancer is apt under certain circumstances. Ask yourself these questions while hiring a freelancer and you will get the answer to whether your approach is appropriate for a freelancer or not. “Do you not have limited resources, hindering the possibility of hiring a full-time employee or affording overtime pay? “Does the task at hand involves only a concentrated amount of time and not a full day of work?” and lastly, “Are you are looking to tap the candidate market in a different region and do not know where to start.”

Hiring the right talent is paramount for the success of any small business. In this comprehensive guide, we’ll delve into essential strategies, valuable tips, and a curated list of resources to assist small businesses in navigating the hiring process effectively. Whether you’re crafting compelling job descriptions or conducting successful interviews, we’ve got you covered.

Hiring is a daunting task. That is why experts providing Staff Augmentation Services at Orpine and Direct Hire Staffing at  GoHireTech manage recruitment for companies of all sizes. Tailored hiring solutions free up your management’s bandwidth, allowing you to focus on critical aspects of your business. Explore our curated Hiring Timeline in the next section to streamline your hiring process. For any queries, feel free to reach out to Team Jigya here.

Small Business Hiring: A Timeline


1. Strategize your Hiring Plan

  • Determine the required number of employees. Look for talent with multiple skill sets under their belts. That way you could be working with a leaner team.
  • Clarify roles and responsibilities. Clearly list the roles and requirements you need. Establishing exactly the kind of candidate(s) you are looking for.
  • Establish a budget for the hiring process. Small business hiring expends anywhere from $1000 to $3500 each year. This part of planning will help you cut unnecessary spendings and allocate your hiring budget to things that matter.


TIP: Create social media Pages for your company. List it on Google, LinkedIn and other platforms. Upload some photos and posts. Candidates are more likely to approach the companies who have an online presence.


2. Craft and Share Your Job Posting

  • Create a concise, compelling job description, with recognizable job titles. List accurate job responsibilities and avoid ambiguities.
  • Showcase your company culture and values. Add your company’s website links, share customer testimonials, Blogs and press releases. Humanize your job posting.
  • Employ screening questions for efficient shortlisting and filtering out candidates that do not meet the minimum requirements.
  • Continuously refine the job post based on feedback. Keep coming back to you Job postings. It’s OK to edit them to optimize your candidate search.


TIP: “Must be a hard worker” as a job requirement feels like an important candidate trait, but ambiguous job requirements like such should be avoided in a Job posting.


3. Share Opportunities Widely

  • Share the job post across your social media profiles.
  • Boost visibility by incorporating the #Hiring hashtag. This increases the visibility of your postings to candidates browsing such hashtags.
  • Make it look visually compelling. A posting that stands out is sure to attract interested candidates.


TIP: “Make use of recruitment solutions available online and save your time. Use experienced help for your hiring needs and cut your hiring time in half!”


4. Shortlist and Assess

  • Evaluate applicants based on predetermined criteria. Rank candidates based on their answers to your screening questions, so you receive the most qualified candidates first.
  • Conduct one-on-one interviews with top candidates. These are the candidates who show a clear passion for your mission.
  • Consider team interviews for comprehensive assessment. This helps you gauge the candidate’s soft skills, which play an important role at a small business environment.


TIP: “Small business candidates care more about the challenge and purpose for the work they do, so keep that in mind while assessing your shortlisting”


5. Select the Best Candidate

  • Collect prompt feedback from your team. Quick feedback from your team not only increases accuracy but also speeds up the hiring process.
  • Make a well-informed decision and officially close the job post. Let your network know position has been filled. A closed position post could be useful for future reference.


TIP: Save time by using a solution that takes care of candidate management. Professional assistance will cover even the minute details, like replying to candidates who don’t advance to the next round of hiring. This makes your company look professional.

This structured timeline offers a systematic approach for small businesses, ensuring a smooth hiring process. In the upcoming section, we will delve into some practical tips and mistakes to avoid, to guide you through the hiring journey. If you have any questions or need additional assistance for you hiring needs, try out our HRMS tools to automate your HR Tasks.

Tips for Small Business Hiring
Image Credit: Freepik

12 Small Business Hiring Tips


1. Clarify your Requirements:

  • Clearly outline roles, responsibilities, and required skills before initiating the hiring process.
  • Calculate the number of steps and individuals involved in your hiring process, avoiding last-minute confusion.
  • Create a targeted Job Description to attract the right talent.


2. Craft Impactful Job Descriptions:

  • Write standout job descriptions that accurately represent the role.
  • Highlight your company culture, mission, and values to attract like-minded candidates.
  • Utilize tools like Textio to optimize descriptions for better results.
  • Research latest trends in candidate expectations, competitive offers and perks provided in the industry, the roles they are offered. Offer them courses and training materials, career growth opportunities, and make them see why they should join you.


TIP: Outsourcing hiring to external contractors helps sourcing quality candidates based on your expectations.


3. Harness Online Job Platforms:

  • Utilize platforms like Indeed, LinkedIn, and Glassdoor for wide-reaching exposure.
  • Engage on social media platforms such as LinkedIn, Facebook, and Twitter to showcase your company culture and job opportunities.


FACT: Candidates usually check the company profile on social media channels before accepting an offer to see what the employees have to say. Make the most out of your online presence.


4. Tap into Referrals:

  • Encourage employee referrals to find the right candidate for you.
  • Leverage your LinkedIn network, business mentors, and ex-colleagues for references.
  • Incentivize and encourage employees to refer talented candidates for you.


5. Google Search your Employee:

  • Conduct a simple Google search to learn about prospective employees’ skills and character.


6. Implement a Refined Interview Process:

  • Create a well-defined interview process with multiple rounds to assess various skills.
  • Use behavioral questions to gauge past experiences and decision-making abilities.
  • Apart from asking the default interview questions which the candidate may have been prepared for, ask them questions to understand their passion for the job, their good and bad experiences in their previous company and how they tackled them. Assess their cultural fit.


Looking for ways to improve your Interview Game? Check out our blog on Top Video Interview Tools for Hiring


7. Streamline Screening Procedures:

  • Conduct pre-screening phone calls or assignments to filter candidates effectively and move them to the next stage only if they meet your basic criteria.
  • Utilize pre-screening tools integrated with applicant tracking systems (ATS) provided from reliable sources.


8. Prioritize Diversity in Hiring:

  • Establish internal hiring rules that promote diversity.
  • Ensure inclusive interview questions and unbiased job descriptions.
  • Ensure alignment with company values for long-term success.


9. Set a Trial Period for New Hires:

  • Consider a probationary period to assess the employee’s fit within the team.


10. Offer Competitive Compensation:

  • Research industry standards for competitive compensation packages.
  • Consider factors beyond salary, such as benefits and work-life balance.


11. Adhere to Employment Laws

  • Understand and adhere to employment laws and regulations to avoid legal issues.
  • Refer to resources like the U.S. Small Business Administration (SBA) or local labor departments for compliance guidance.


12. Maintain a Pool of Passive Candidates:

  • Create a talent pool of nearly hired candidates for future sourcing efforts.
  • Reduce sourcing efforts when new openings arise by tapping into this repository.


Common Mistakes to avoid while Hiring for Small Businesses


Unfamiliarity with Employment Laws:

  • Small businesses and new companies often lack awareness of employment laws, leading to legal issues related to overtime pay, salary increases, and PTO encashment.
  • Know your rights as an employer and understand what each employee (exempt/non-exempt/contract) should receive within your organization before expanding your business.


Lack of Preparedness for Employee Turnover:

  • Being ill-prepared for employee resignations can result in increased workload and dissatisfaction within the team.
  • Encourage employees to provide at least one-month notice before quitting, allowing for better preparation and knowledge transfer to replacements.


Unconscious Bias:

  • Unconscious bias fosters homogeneity and inhibits diverse thinking in the workplace.
  • Establish internal hiring rules that promote diversity, such as ensuring each team includes at least one employee aged 45+, fostering new perspectives.


Accepting Subpar Candidates:

  • The quality of a hire extends beyond skills to encompass character. Conducting a simple Google search or checking job references can provide valuable insights.


Ambiguous Job Descriptions:

  • Poorly crafted job descriptions can discourage potential candidates and create a negative impression of the company.
  • In a candidate-centric job market, ensure job descriptions focus on what you can offer prospective employees, highlighting the benefits and opportunities available.

Keep these pointers in mind before your next hire and don’t miss out on the best candidate for your next job. Use our assortment of assessment tools or talk to our experts today!


Building a team is more than just filling roles; it’s a journey that shapes the future of your company. Now equipped with insights into the hiring experience, you can confidently showcase your company’s opportunities to passionate candidates eager to grow alongside your business objectives. Implementing a well-structured process empowers your team to make strategic hires, propelling your company forward.

Experienced experts employ diverse hiring techniques, delivering holistic recruitment solutions tailored to individual company preferences, ensuring exceptional results. As you embark on your hiring journey, remember that each addition to your team contributes to the collective success and growth of your business.

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